Advertising on Interactive Digital Kiosks
July 29, 2011Interactive digital kiosks can now be found in almost every significant shopping centre around the UK. With such a direct link to consumers further along the buying cycle these digital displays have become a rich and diverse means of advertising.
Interactive displays engage consumers
By offering a useful resource to aid consumers shopping experience digital kiosks present a number of engaging advertising opportunities. Whilst a user is interacting with a Kiosk adverts can continuously be displayed and cycled through presenting much richer interactive media than previously achievable with simple digital kiosks or static adverts.
With a number of different display options for adverts available (Top Banner, Bottom Banner, Left or Right Sky Scrapers, MPU, In Context and Full Screen) there is a great choice of real estate to optimise for any target impact.
Whilst units are not in use (no active touch or direct user recognition) the unit will automatically switch to display full portrait or landscape adverts static or animated with a number of subtle interactive affects to attract passing consumer attention for a definable time.
Offer richer digital content
The rich digital content offered by interactive digital displays allows users to interact directly with the advert to take action on a promotion instantly. This rich experience can then be used in conjunction with other hardware or mobile devices to allow users to carry the promotion and even swap and share it; whether through printed coupons, QR Codes, Bluetooth packages, SMS, Near Field Communication or WiFi.
As this technology becomes more prominent in a shopping and retail environment consumers are becoming more familiar with the interacting with and utilizing it as more than just a simple shop directory or digital advert. Coupled with the massive growth in Smart Phones and devices connectivity between the technologies is becoming a more seamless and engaging activity allowing users to easily take advantage of promotions and expect more dynamic interactive application within the kiosk.
Insight Media are currently managing digital advertising and application development for a range of interactive displays as standard with the range of interactive units they supply.
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