CentrO Select SmartZone™ Interactive Digital Media Solution
July 26, 2011CentrO is Germany’s largest shopping and leisure destination located in Oberhausen (near the large conurbation of Essen). The shopping centre design was based on the Meadowhall centre in Sheffield.
CentrO have installed 9 double-sided portrait format displays featuring 65 inch screens. 9 of the screens are fitted with a camera for gesture based interaction and selected locations feature a touchscreen.
SmartZone™ from the Insight Media (part of the BrandPlay Group) was selected as the software solution.
In summary, Smartzone™ delivers a combination of touch screen and gesture-based interactivity, together with augmented reality, Bluetooth and RFID functionality that takes digital signage to another level.
For digital signage, advertising and customer service deployments SmartZone™ delivers the following functionality:
Runs a show reel with configurable repeats, length of display, etc (media player loop) featuring the following:
Static ‘poster’ displaying for eg. 10 seconds
Simple moving image ‘poster’ displaying 10-30 seconds (flash, after effects, video)
Motion detection interactive ‘poster’ where display changes as person approaches unit
Gesture-based interaction with poster featuring effects (water, reveal, sprites, particles, etc)
Touch-based interaction – eg. input of email address, interactive shop directory
Image capture – eg. an interactive ‘poster’ with dancing shapes of viewer
Further camera capture of viewer’s image and placing in the picture/advert (enhanced reality)
RFID recognition to change display
Bluetooth download on touch of screen
Send SMS on touch of screen
SmartZone™ also records the number of people who pass within view (ie. walk by) and the number who stop and interact, and provides daily reporting of these numbers.
CentrO look forward to a number of innovative campaigns utilizing the interactive capabilities over the coming months.
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